ATELIER POTERIE SERGHINI

Moulay Ahmed Serghini is a pioneer in this renovating action which testifies to a rejuvenation of ancestral methods as well as an attachment to tradition.
Belonging to a family of master ceramists within from which the work of the clay was a duty which one inherited.
At a very young age, he was attracted by the family workshop which he began to frequent from time to time instead of going to class. It didn’t take long for him to leave high school for good, despite the disapproval of his family.
After much controversy, his father ended up giving in to so much determination, so much passion, signs of a true vocation. .
When he started out, he was given secondary and thankless tasks, the lot of any apprentice. But he was impatient to skip the steps to equal the masters as soon as possible.
After a few years, no technique of the trade remained unknown to him, nor any family secret relating to the composition of enamels. He now felt capable of competing with the “maâlems”: his personal research, his innovations have never ceased to enrich the heritage, by bringing back to the purest traditional forms which deviated from it, by creating volumes new, masterpieces of elegance.
Decorative themes of a new genre appear on his creations, without however overshadowing the safiot and fassi motifs that he sometimes brings together in happy combinations.
This talented ceramist is also concerned with the quality of the enamel and the originality of the colors: a particularly interesting result, the “old rose” that he managed to obtain has become his distinctive sign. With this artist, the technique is refined, the forms are more sought after, the ornamentation and the palette are enriched.
Many connoisseurs consider his innovations revealing of a fertile imagination, of an extrodrinaire talent and of a creativity worthy of succeeding that of the ancestors.