ARGAN XTREME SPORTS

The idea of AXS was born in 2009 when co-founder Timothy approached co-founder/president Saif with his idea of starting a bike shop. After a few months of intense planning, Saif closed his mortgage banking office. He shed his coat, tie, and sold (just about) all of his earthly belongings. Saif moved to Marrakech in October of 2010 to make AXS into a reality. Not only to start a business but he was moving back to many generations of family that has its roots in Marrakech.
In 2010, Saif and Timothy traveled to Taiwan to find a bicycle company to work with. They could choose any bike company in the world to represent in Morocco. They chose Giant, who agreed to supply their extraordinary bikes. A 100 bike touring fleet was built for tours and rentals, along with the AXS bicycle shop. Exclusive Distribution rights for Morocco were also given to AXS from Giant.